Being Human In the Age of the Electronic Mob

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“Has the Internet seduced us into thinking that we can in fact live in a world without other flesh and blood people, we can just deal with screen people.” Paul Comrie-Thomson

The other day I was talking with a friend who commented on how the use of the Internet has made people so impersonal that it’s taking the place of human interaction.

She said that “people are missing out on real pivotal moments in life because they are too plugged in, always stuck in front of the computer.”

After I got off the phone, I called at least 3 people to say hi, not that I don’t call them anyway, but I’m technology dependent, and sending an email hello is “normal”, preferred really.

Instead of picking up the phone to emotionally connect with someone and listening to their voice, phone calls have been replaced by text messaging, emails or tweets.  Technology has made it so that we don’t have to deal with humans if we don’t want to.

A few weeks ago, we had dinner with an elderly family friend, she has to be at least 89 years old, visiting from Virginia.

She passed out her calling card printed with her name, address and phone number on it.  After examining the card for a few seconds and looking on the back side, I said: “Where’s your email address, how am I supposed to contact you?”  She said, “Use the phone number.” ¹  Sometimes a phone call is better because we get to hear emotions and true feelings that we would not get in an email or text message.

I love the Internet, its usefulness, its convenience but life is not the sum of conveniences. In fact, it would probably be less convenient, but it might also be more meaningful, especially when we examine the social and psychological dislocations that it’s caused. ²

How do you stay “human” when technology makes it so easy for us to be emotionally detached.  Does time spent online outweigh the time spent interacting with family and friends?  Has technology affected our thinking and way of life that it is fast becoming, not our servant, but our master?

Additional Reading:
Against the Machine: Being Human in the Age of the Electronic Mob

1.   I hate the phone [↩]
2. social isolation [↩]

EntreCard Therapy

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For those who don’t know:  “Entrecard enables you to advertise your own Entrecard on any blog in the network. You pay for this advertising with Entrecard Credits, that you earn for free by networking (a.k.a. visiting blogs and dropping (via clicking) your card for other bloggers).”

I find bloggers either love EntreCard or they hate it. When I first signed up, I didn’t understand it, but most bloggers use EntreCard to: increase traffic to their blog(s), find other blogs or increase their Alexa ranking.

A while back, I commented on this blog¹ that it was just a matter of time before we needed Blogtherapists to sort out issues some of us face as bloggers. I played out a conversation in my head as a possibility of what might be discussed regarding EntreCard and blogging. Listen in….

Blogtherapist: So you have EntreCard on the brain, but you’re not obsessed?  Can you give me an example?

Blogger: Well, my inbox at work has the word “Drop” taped to the front of it.  As people drop things in, I respond by saying: Thanks, Go! Go!, Alright, Yeah, Wicked, Awesome.  I don’t think it’s obsessive, but people look at me funny.

Blogtherapist: I see and what do those sayings have to do with EntreCard.

Blogger: They’re messages that are equivalent to Thanks! and are shown at various numbers of drops per day.  The more I drop, the more I move up in “Thanks.”  It’s cool and I could use the encouragement because sometimes I can’t even find the widget I’m supposed to be clicking. I scroll up and down a blog, scanning every freaking banner, button and badge hoping one of them will peek-a-boo me the word “Drop”.  It feels like an online version of Where’s Waldo. Very frustrating.

Blogtherapist: Okay now tell me about this new toolbar you mentioned.

Blogger: Oh the Entrebar!  I like it because I can open multiple browser tabs for faster dropping.

Blogtherapist: That’s a good thing, no?

Blogger: Yes, but what bugs me is when bloggers add music to their blog and now I have these 10 tabs opened, I don’t know which one it is, I have to try to find the offender, turn off my own sound or click all of the tabs closed that I just opened.

Blogtherapist: I see and how does this make you feel?

Blogger: I feel annoyed and insulted because I have a radio. Maybe EntreCard can come up with a category for fast loading blogs, with widgets above the fold and no music in their network.

Blogtherapist: Well let me ask you this, do you want to end your relationship with EntreCard?

Blogger: [insert your answer here]

Back to the post. I happen to like EntreCard, not because of the dropping and traffic, but because I’m able to find some great blogs that I probably would not have otherwise found on my own.

I’ve read several complaints about EntreCard’s “hit and run” traffic, that people are only visiting blogs for the drop, and they don’t stick around.  This is where I get confused.  Once EntreCard brings you the traffic, isn’t it the bloggers job to get the reader to stay?

There are a gazillion blogs out there all screaming for attention and if you’re catering to drive by traffic, there is very little time for foreplay in posting.  You kind of have to get in there, state your business and pull out.  Perhaps a quicker and more effective technique may be needed to make them come again.

I don’t know how much of my traffic comes from EntreCard, but I can’t depend on it to do everything. I’m thinking I have to go out there and get some of the traffic myself.  Personally, I think the best way to build traffic and readership is by commenting on other blogs.  What about you?

Do you have a love/hate relationship with EntreCard?

Have you seen an increase of traffic since using them?

How do you build traffic to your blog?

Comic by By arthur.wneir
Caption by Me.

1. I think [↩]